The history of Swissair began in 1931 through the consolidation of two airlines, Ad Astra Aero and Balair, and the national airline became known for its financial stability, punctuality, reliability, and excellent in-flight service, and its sobriquet as The Flying Bank was well deserved. But throughout its existence, Swissair was handicapped by its small size, which prevented it from providing effective competition to the larger airlines. Its attempt to become a major European carrier through a risky equity-based alliance programme with several airlines, known as the Hunter Strategy, quickly unraveled and ultimately led to its demise. Swissair suffered heavy losses, and neither a strategic re-orientation plan nor a rescue attempt by the two biggest Swiss banks failed to arrest its terminal decline. Its last ever flight landed at Zurich on 1 April 2002. This book traces the histories of the various predecessor airlines and follows Swissair through the 70 years of its existence, which is amply illustrated with photographs and aircraft fleet lists.
*Fallen Star – The history of Swissair and predecessors
COMING MARCH 2024
kr 450.00
Book Details
| Author: | Günter Endres |
|---|---|
| Format: | 156 pages, letter format, 249 color and black-and-white photographs |
| Language: | English |
| Publisher: | Endres & Hobster |
| Price: | NOK 450 + p.p. |
About The Author
Günter Endres
Fellow of the Royal Aeronautical Society, many published books and articles on civil aviation, editor for Flight World Airline Directory and for Jane’s IDEX, DSEi, Eurosatory and SOFEX show daily magazines, desk editor for Aviation International News magazines at air shows. Contributor to leading aviation magazines Awards: Aerospace Journalist of the Year 2000 and 2006.
He has written numerous books, among them books about the Junkers F 13, W33/W34, and G24/G31 together with Rob J. M. Mulder and Lennart Andersson.
